“Playboy” magazine was created in the Fifties by Mr. Hugh Hefner as a product for men only. Thanks to its transgressive potential, the magazine fastly succeeded and its logo, the Rabbit Head Design, surprisingly became one among the most famous American pop icons.

Which is the origin of the Playboy Rabbit Head?
 
The bunny logo was designed by Art Paul (Playboy magazine's first art director) and appeared on the cover of every issue since the second one.
Hugh Hefner once explained: "I selected a rabbit as the symbol for the magazine because of the humorous sexual connotation, and because he offered an image that was frisky and playful. I put him in a tuxedo to add the idea of sophistication...and the notion of a rabbit head dressed up in formal evening attire struck me as charming, amusing and right". 

For a girl who has been chosen to become the “Playmate of the month”, to show off on Playboy magazine still is both the final, glamorous review for a buxom female beauty and the first launching pad to the showbiz.

According to a recently published research, the Playboy Bunny Head is among the five most recognizable brands in the world, thanks to its both playful and unconventional nature. So, through the so-called brand-stretching policy, the prolific Bunny has produced large events, tv programs and, above all, high fashion and lifestyle.