Playmate

The Playmate Collection is specially designed for young girls and its price range is 20-30% lower than Playboy Womenswear. This collection is more basic than Playboy and has a fresh and playful connotation. 

These products may be found in sportswear and jeans shops, in which our competitors are Replay, Miss Sixty and Diesel.

The Playmate collection is composed by two main collections, such as Fall/Winter and Spring/Summer with an average of 100-120 items. A further, smaller collection comes out once a year and it is called Playmate X-mas Flash collection.