CELEBRITY LAB is the official European licensee of Playboy Enterprises International, Inc., for clothing, underwear, beachwear and miscellaneous accessories.
The people from Celebrity Lab have been dealing in the Fashion market for over 25 years. Indeed, in the past this team lead the development strategies of  some among the most famous fashion brands, such as Diesel, Replay and Fiorucci. 

Our 23 manufactory industries use to follow the exclusive Playboy style, that is created by Celebrity Lab's Italian young and trendsetter designers. 
Celebrity Lab's distribution system is composed by 35 distributors, 84 showrooms and more than 235 salesmen. The Playboy and Playmate products are sold by almost 3,000 high - end European retailers .

Celebrity Lab's goals are:
1) A perfect correspondence between the brand and the product.
2) Establishing a total identification of the consumer with the brand, in order to  reach the best brand positiong.